Report #521: Pricing Your Home to Sell

But is that all you need to do? How do you know that you home is priced so that you get the most money and yet a price that will not scare buyers away? This booklet will provide you with some insight that may answer many of your pricing questions.

The Kleimer Company's experience has helped us to know what factors influence whether or not a home sells AND how quickly that home sells.

None of the other factors combined have as much impact as the proper pricing of your home.

The reality is that the nicest home in the neighborhood will not sell if it is overpriced AND the home in the worst condition can sell if the price is right. The following will help you understand the market and know how you and your real estate professional can make sure that your is properly priced the first time!

1. Review competing properties in your neighborhood and area. If you want your home to sell, you need to have it be the most appealing home to potential buyers. As a result, you have to know what competition there is. What other homes are on the market? Have there been any recent sales in your neighborhood; if so, what was the final selling price and how long was the home on the market? How are currently listed homes priced? What features do they have that yours doesn't have? And, what features does your home have that theirs doesn't. The Kleimer Company can help you determine what other properties are for sale. Together, you can compare the prices and features of each home in order to make sure your home is priced to sell.
    
2. Preview competing properties. Your real estate agent will actually preview many of the competing properties‹those that have recently sold AND those presently for sale. This way you can be assured that competing properties have been looked at by a professional ‹ a professional who is able to look at other homes much like potential buyers will look at them and at your home.
    
3. Plan a strategy based on YOUR ideal outcomes. For many purchasers, the terms, conditions, and timing are very important. The Kleimer Company will match your needs to the needs of potential buyers to create a win-win situation.
    
4. Promote a marketing program designed to achieve your ideal outcomes. How quickly do you need to sell? Combine this with competing properties, and The Kleimer Company then designs a marketing program that is surpassed by no one! A program that is completely customized and tailored to YOUR needs and your property. This includes marketing to other agents, potential buyers, and even investors who might be looking for rental properties.
    
5. Place the energy of real estate professionals into achieving your goals. Once you have priced your home for the market, you need the expertise and energy of a professional team to market and sell your home. The Kleimer Team is ready and eager to help you achieve your goal of selling your home. Whether it's answering the phone and talking with prospective buyers, making sure other agents are consistently aware of the availability and features of your home, contacting potential buyers to see if they have interest in your home, conducting open houses for agents and the general public, or keeping you updated regarding the market and what prospective buyers are saying about your home, you can be assured that you have the full dedication of each and every member of our team ‹ a team that takes selling your home very personally.
    
6. Passionately promote your property. When there are other properties competing for buyers, you need more than a sign in your yard, a lockbox on the door, and a classified ad in the paper. You need every advantage. The Kleimer Company offers a marketing program that goes far beyond the sign, lockbox and ad. Your home will be instantly advertised on our 24-hour hotline, on the Internet, in flyers strategically placed at business and visitor centers throughout the valley, on window signs at our office, on fax cover sheets that go out to hundreds of prospective buyers, on bi-weekly faxes to every agent, in The Kleimer Company's real estate catalog, special mailings to our database of over 6,000 prospective buyers and sellers, inclusion in The Kleimer Company's newsletter as a featured property, and more.
    
7. Find a buyer! Whether it is working with other agents to understand the value of your home OR finding a buyer to whom The Kleimer Company can show your home, they work around the clock to promote your home. The Kleimer Company even has a full time buyer's specialist‹an individual who works full time at finding the right buyer for your home.
    
8. Continue to monitor the market to make sure your home is not overpriced. Even if you price your home right in the beginning, you need to make sure that your real estate professional has a constant awareness of the market. Things can change ‹ interest rates can rise or fall, there can be more or less competition in the housing market, or new opportunities may be on the horizon that will attract the attention of buyers. So remember‹many potential buyers won't even look at your home if they think it is overpriced, thinking it is out of their range; comparison shoppers will be encouraged to bid on another property; properties left on the market for extended periods become "shopworn" -- people believe that there is something wrong; and salespeople are less likely to show the property. Finally, the marketing time will lengthen which invariably results in a lower selling price.
    

So how do you know what is the best price for your home or property? Research indicates that any property will sell if it is marketed AND if it is properly priced. There are only 2 reasons why a home doesn't sell: marketing or pricing. 93% of the time, pricing is the issue. Homes that are on the market for less than four weeks actually sold for slightly more than the original asking prices. Homes on the market for more than 24 weeks sold for an average 10 percent less than the asking price.

Experience proves that homes that are priced right from the beginning sell faster and at a higher price. The longer your home is on the market, the less desirable it becomes, and, in most cases, the lower the selling price.

The Kleimer Team has developed a plan that will ensure that your property is priced to sell! So call The Kleimer Company today and have them develop a free, computerized analysis of your home and the general market. Then you can see for yourself how your home compares to other properties that are presently on the market.

Call today for a free, computerized analysis of what YOUR home is worth in today's market!

Call today at (970) 845-7776 or (800) 303-7355 for this free, no obligation consultation. Or send The Kleimer Company an email at kleimer@ kleimer.com You can also visit their Internet site at www. kleimer.com.